Think eCommerce tracking is just for shopping websites? Think again.
Posts by Colleen Campbell
Since 2013, Colleen has been working with Firefly’s clients to envision and complete successful digital projects. In her role as Senior Digital Strategist she plans projects, solves problems, and teams up with nonprofits to capture and leverage data. She has a B.A. in International Affairs and Women’s Studies from the University of Colorado and is certified in both Google Analytics and Google Ads. In her previous role as development coordinator at the Global FoodBanking Network, Colleen lead a website redesign project, which inspired her to join our team and help other mission-driven organizations accomplish their goals. She saw firsthand the work that food banks do in communities and volunteers with her local food bank in Milwaukee. Colleen lives with her husband and two cats, and her interests span from local music and art, to travel, to the Milwaukee Brewers. She may not live near the ocean, but she knows how to surf thanks to a year she spent living in Costa Rica.
How to use Google Optimize to make smart, data-driven decisions about your nonprofit's website.
We dot the i's and cross the t's on every project we complete. Then we prepare our clients to become expert users of their new digital marketing tools.
A few suggestions if you’re ready to go to the next level with Google Ads.
How to prove to Facebook your organization isn’t a robot (or a Russian spy).
Tips, tricks, and advice doled out by expert panelists and top-notch speakers at the Nonprofit Technology Conference.