Demystifying Email Deliverability
Posts by Coralie Meade Rodriguez
Coralie has been part of the Firefly team since 2008. In her role as Senior Production Specialist she trains clients to use online tools, builds top notch forms and emails, and helps nonprofits develop digital marketing best practices. Having worked for the Sexuality Information and Education Council of the United States and UNICEF USA, Coralie enjoys the opportunity that Firefly gives her to work with multiple nonprofits at the same time, helping each of them reach their goals. Coralie has a B.A. in Psychology from Humboldt State University, an M.A. in Health Education/Human Sexuality from NYU, and is an expert in Luminate Online and Engaging Networks (among other digital tools). Coralie lives in New Jersey with her family, four cats, and two rabbits and works to keep her neighborhood and local beach clean by supporting Clean Ocean Action as a volunteer and donor. An avid gardener and runner, Coralie makes macramé plant hangers and is a habitual visitor to House on the Rock in Spring Green, Wisconsin, where she’s been more than 15 times.
If you haven’t updated your email templates in a while, it’s time to see if they hold up against these new trends and changes.
How to divide your email list so you can send targeted emails to different groups based on characteristics or previous actions.
Before you finalize your email newsletter template here’s what you should A/B test to determine the best and most successful approach for your subscribers.
How to use segmentation and personalization to get more from your emails.
Ask yourself these questions to make sure your automated emails stay up-to-date.