Email automations could be just the ticket to help you guide smaller donors toward a realistic higher level of support.
Posts by Monica Malmgren
A member of the Firefly team since 2016, Monica is driven by the opportunity to work with numerous nonprofits and to support them as they tackle issues she is passionate about. As a former web developer for Operation Smile, Monica spent time in Ethiopia on a project that helped mothers with malnourished, cleft infants successfully breastfeed their babies. That is just one experience that drives her dedication for working with clients to survey their current digital marketing plans and get them where they’d like to be. Monica has a B.S. in Computer and Information Science from ECPI University, and lives with her husband, two children, and dog in Outer Banks, North Carolina. Monica is an advocate for equal access to education and is a creative problem solver. She’s comfortable mapping out a client’s marketing plan, decorating elaborate cakes, or using her secret design skills to make custom invitations for events.
Things to think about when designing and setting up your online forms.
How you can use email performance data to improve your communications strategy.
Creative ideas to make sure your supporters know they’re appreciated.
Don’t let a case of ‘too much information’ get you down.
Are you satisfied with the state of your monthly giving program? (Did even one person answer 'Yes' to that question?) We've got some pointers to help you see improvement.