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Be The Match (BTM), operated by the National Marrow Donor Program, manages the largest marrow registry in the world and saves lives through transplant for cancers like leukemia and lymphoma. Firefly had developed a great working partnership with the organization and understood the online engagement goals for BTM.  This made us a natural fit to help them with a new campaign concept, designed to increased public awareness and funding for their critical research program.

Kerrie Goughnour, Digital Project Specialist:

It’s rare to find a vendor that 'gets you' the way Firefly does. No matter what we throw at them, they never fail to mold our crazy ideas, budget restrictions and timelines into inspired solutions. Ask any of their clients and they’ll agree. Firefly’s project management and web development talents are the best in the business. Firefly is not just a vendor for us, they’re part of our team.

A Personal Supporter Experience

Firefly started with lots of strategic and creative discussion to clarify the campaign goals and functional requirements.  The BTM vision included a strong focus on personal stories, social media sharing and a custom, real time donation leader board on the campaign promotion page.  We used the main brand to create a bright, clean design and built a microsite that works perfectly on any device.

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Stories Of Hope And Love

Dedicate A Day is designed to be a very personal experience.  This was a complete build from scratch project and our team gave some extra solution research into innovative functionality and development techniques.   We defined four steps for the supporter process, beginning with the donation.  Data about the gift is captured and carried securely through the following three steps.  The supporter selects their special day and adds a story and image.  The dedication is immediately published on the appropriate month page and the donation information displays on the campaign landing page.

Michelle Wilczynski

Michelle Wilczynski, Director, Professional Services:

We were able to create a very complicated, innovative technological campaign with a simple, intuitive user interface. This made for a seamless user experience for site visitors, while also making it easy for the client to update and maintain.

Promote More Of Your Mission

It’s common for nonprofit organizations to have many different programs that serve the overall mission.  In order to raise awareness and support for all of your work, take a step back and get strategic about your whole program mix.  Brainstorm a list of the characteristics of the people who are likely to respond to each program (Alumni!  Caregivers!  Athletes!  Parents!) and start to get clear about who you should be connecting with.  you can even go a little crazy and look at your constituent data and learn how well your current audience maps to a particular program.  Bonus tip:  Pull a small audience together, try some new, focused communication and take the first steps toward building programmatic awareness and increased engagement.


A Beautiful Relationship

We don’t just build websites – we build partnerships (dare we say friendships).  Our clients think of us as members of their team and we love that.  A healthy client partnership means that each person is valued for their contribution and it’s the secret to our great reputation.  At the end of the day, isn’t it wonderful to know that some one has your back?  We’re behind you all the way!  Learn more about our services.

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