Seven Ways to Segment Your Email List
How to divide your email list so you can send targeted emails to different groups based on characteristics or previous actions.
Posts for Category "communication"
Content Strategy for Nonprofits
How to write good content that gives your supporters what they need and improves your website's ranking in search results.
Three Ways to Create a Stronger Email Program
Your email list is full of unique people who want different things. These three tactics will help you grab your subscribers’ attention and keep them coming back.
Four Email Newsletter A/B Tests You Should Run
Before you finalize your email newsletter template here’s what you should A/B test to determine the best and most successful approach for your subscribers.
How To Plan and Manage An Email Re-engagement Campaign
A re-engagement campaign can be an effective way to connect with some of your inactive email subscribers. Before you hit send, here’s what you need to know.
Five Email Metrics You Should Be Tracking
How you can use email performance data to improve your communications strategy.
New Ways To Thank Your Donors
Creative ideas to make sure your supporters know they’re appreciated.
Introduction to Conditional Content
How to use segmentation and personalization to get more from your emails.
Four Ways to Update Your Email Welcome Series
Ask yourself these questions to make sure your automated emails stay up-to-date.
The Complicated Nature of Email Rendering
Is it possible the email message you sent is being seen in more than 15,000 ways? Yes, it's very possible. Find out why.
Better Donor Management: 5 Tips to Improve Fundraising
Step up your relationship with your donors (and their donations!) with these five, easy-to-do action steps.
Giving Tuesday: 6 Ways to Make Your Nonprofit Stand Out
Learn how to set your nonprofit apart on Giving Tuesday! (It’s just one month away...)
Nonprofits Need a Content Strategy — Part 2
Part two of our content strategy post: Learn the final steps to creating, implementing, and evaluating your strategy.
Nonprofits Need a Content Strategy — Part 1
Confused about how to get started with content strategy? Let’s break down key definitions and your first crucial steps.
4 Tips for Choosing Keywords for Your Google AdWords Campaign
Your Google AdWords text ads can’t be successful without targeting the right keywords. Here’s how…
How to Choose the Best Google AdWords Landing Page
A landing page can make or break your Google AdWords campaign's success. Here’s how to choose the best one.
How to Write to Your Audience and Improve Your Marketing
Email can be an effective marketing tactic—but to get your messages across, you need to understand who’s receiving them.
Remote Team? 4 Keys to Making It Work
Working remotely brings a lot of benefits—and a few challenges. Here are our top tips for how to navigate them.
Five Ways to Grow Your Sustainer Program
Are you satisfied with the state of your monthly giving program? (Did even one person answer 'Yes' to that question?) We've got some pointers to help you see improvement.
In Women We Trust
We’re celebrating Women’s Day by coming to work. The Firefly team is working hard to serve nonprofits that improve the lives of women and girls.
Nonprofit Software: Finding the Right Match in 2017
Feeling incompatible with your communication platform? It may be time to look around. Firefly can use our proven process to match your organization with the right online engagement tools.
Sweeten Up Your Existing Welcome Series (Part 2)
A one-size fits all welcome series may be leaving out some powerful opportunities to engage. Here's a few ways to kick it up a notch!
Whip Up a Welcome Series with 3 Key Ingredients (Part 1)
You just need a few ingredients in order to create a welcome series that will leave your supporters yearning for seconds.
Advocacy Effectiveness Tips from Netroots 2015
How can your organization improve its online presence to attract advocates and representatives? Sharing our tips from Netroots.
Hit the ‘Send’ Button With Confidence
Clicking the send button on an email marketing message to be a tiny bit nerve-wracking. Chill out with these tips.
How to Bring Great Content Home Every Time
Despite the emphasis on content marketing for nonprofits, there’s one important ingredient left out of the discussion time and time again: copy editing.