How to divide your email list so you can send targeted emails to different groups based on characteristics or previous actions.
Posts for Category "communication"
How to write good content that gives your supporters what they need and improves your website's ranking in search results.
Your email list is full of unique people who want different things. These three tactics will help you grab your subscribers’ attention and keep them coming back.
Before you finalize your email newsletter template here’s what you should A/B test to determine the best and most successful approach for your subscribers.
A re-engagement campaign can be an effective way to connect with some of your inactive email subscribers. Before you hit send, here’s what you need to know.
How you can use email performance data to improve your communications strategy.
Creative ideas to make sure your supporters know they’re appreciated.
How to use segmentation and personalization to get more from your emails.
Ask yourself these questions to make sure your automated emails stay up-to-date.
Is it possible the email message you sent is being seen in more than 15,000 ways? Yes, it's very possible. Find out why.
Step up your relationship with your donors (and their donations!) with these five, easy-to-do action steps.
Learn how to set your nonprofit apart on Giving Tuesday! (It’s just one month away...)
Part two of our content strategy post: Learn the final steps to creating, implementing, and evaluating your strategy.
Confused about how to get started with content strategy? Let’s break down key definitions and your first crucial steps.
Your Google AdWords text ads can’t be successful without targeting the right keywords. Here’s how…
A landing page can make or break your Google AdWords campaign's success. Here’s how to choose the best one.
Email can be an effective marketing tactic—but to get your messages across, you need to understand who’s receiving them.
Working remotely brings a lot of benefits—and a few challenges. Here are our top tips for how to navigate them.
Are you satisfied with the state of your monthly giving program? (Did even one person answer 'Yes' to that question?) We've got some pointers to help you see improvement.
We’re celebrating Women’s Day by coming to work. The Firefly team is working hard to serve nonprofits that improve the lives of women and girls.
Feeling incompatible with your communication platform? It may be time to look around. Firefly can use our proven process to match your organization with the right online engagement tools.
A one-size fits all welcome series may be leaving out some powerful opportunities to engage. Here's a few ways to kick it up a notch!
You just need a few ingredients in order to create a welcome series that will leave your supporters yearning for seconds.
How can your organization improve its online presence to attract advocates and representatives? Sharing our tips from Netroots.
Clicking the send button on an email marketing message to be a tiny bit nerve-wracking. Chill out with these tips.
Despite the emphasis on content marketing for nonprofits, there’s one important ingredient left out of the discussion time and time again: copy editing.