Walk through the five steps in a Google Ad campaign lifecycle, from strategy to optimization and beyond
Posts for Category "strategy"
Develop your fluency in Google Ad Speech with this terminology cheat sheet
Top five reasons Google Ads should be a key part of your nonprofit engagement strategy
Make sure your google ad grant account is set up for success
Open the door and welcome all to your site by following and expanding on these guidelines.
Ring in the new year with these practical steps to creating a more inclusive and accessible digital experience for your users.
Looking to get more visitors to your website? SEO and Organic traffic are your golden tickets!
Are you sending the right message to your audience?
What did 2020 teach us?
Ask yourself these questions when you are setting up your donation forms and online fundraising campaigns and forms
2020 may throw endless challenges and curveballs but with planning, you got this.
Quick steps every nonprofit needs to cover for the SEO success
Plan, nurture, ask, + analyze your way to a successful end of year campaign.
Prepare your digital communication plan to include messaging, motivation, and metrics
From fundraising under COVID-19 to steps you can take
Don't waste energy on the people not engaging with your cause
Apply these five rules of blogging to gain maximum exposure for your cause
A new way to think about your fundraising and communication framework
Our experts answer the most common questions we receive about using Facebook Ads.
Things to think about when designing and setting up your online forms.
Using digital marketing best practices for content, email, and social media to boost your brand and widen your audience.
Before you launch your next campaign or new marketing tool, establish reachable goals. Here's how.
Nonprofits can learn from and work with grassroots activists to propel advocacy movements.
Tips for getting your house file in order.
Three findings from this year's report that align with Firefly Partners best practices.
Tips, tricks, and advice doled out by expert panelists and top-notch speakers at the Nonprofit Technology Conference.
The #18NTC agenda is packed with enlightening topics that can help us all do better work. Here are five sessions we won't miss.
Skipping or speeding through the discovery phase of a project is a no-no. Instead, embrace the chance to get absolutely everything on the table.
You may have already thrown in the towel on your personal resolutions, but it's not too late to get on the right fundraising path for 2018.
Part two of our content strategy post: Learn the final steps to creating, implementing, and evaluating your strategy.
A landing page can make or break your Google AdWords campaign's success. Here’s how to choose the best one.
Are you satisfied with the state of your monthly giving program? (Did even one person answer 'Yes' to that question?) We've got some pointers to help you see improvement.
Feeling incompatible with your communication platform? It may be time to look around. Firefly can use our proven process to match your organization with the right online engagement tools.
We took all of our sweet, experiential goodness and put it into our new free publication: The Nonprofit Guide to Online Engagement Tools. And it's all for you.
We’re always on the lookout for new tools to help us keep websites in tip-top shape- whether it’s for a scheduled tune-up or major maintenance.
A one-size fits all welcome series may be leaving out some powerful opportunities to engage. Here's a few ways to kick it up a notch!
You just need a few ingredients in order to create a welcome series that will leave your supporters yearning for seconds.
Do-it-yourself fundraising was the hot topic at the 2016 Peer2Peer Conference. Do you need one for your organization?
How do you know if your emails are earning a passing grade when it comes to computer screens, mobile devices and beyond?
The Firefly team has ideas to get your organization in tip top shape this year. And it doesn't involve going to the gym...
How can your organization improve its online presence to attract advocates and representatives? Sharing our tips from Netroots.
Whether your organization is new to social media or you have more followers than you can keep track of, prevent supporter groaning due to rookie mistakes.
Going mobile: it's a non-negotiable. Here's two ways to get your email in shape.
The Firefly team has compiled some great advice to help your organization understand how to approach these cute little buttons as a strategic communications tactic & source of visitor data.
Here’s our take on the top five things that the Accidental Techie should be working on. Can’t work on them all? Pick one and go deep.