Google Ads for Nonprofits, Part Three
Walk through the five steps in a Google Ad campaign lifecycle, from strategy to optimization and beyond
Posts for Category "strategy"
Google Ads for Nonprofits, Part Two
Develop your fluency in Google Ad Speech with this terminology cheat sheet
Google Ads for Nonprofits, Part One
Top five reasons Google Ads should be a key part of your nonprofit engagement strategy
Your Guide to Google Ad Grant Compliance Requirements
Make sure your google ad grant account is set up for success
Digital Accessibility for Nonprofits
Open the door and welcome all to your site by following and expanding on these guidelines.
Accessibility: The Root of Any Inclusive Digital Approach
Ring in the new year with these practical steps to creating a more inclusive and accessible digital experience for your users.
Why We Love SEO
Looking to get more visitors to your website? SEO and Organic traffic are your golden tickets!
Redesign Series: Branding Process
Are you sending the right message to your audience?
Nonprofit Lessons from 2020 to Grow in 2021
What did 2020 teach us?
3 Must-ask Questions When Launching a Digital Fundraising Campaign
Ask yourself these questions when you are setting up your donation forms and online fundraising campaigns and forms
Planning Makes Me Pumped: Outwit Year-End in 2020
2020 may throw endless challenges and curveballs but with planning, you got this.
SEO Best Practices for Nonprofits (Webinar Recording)
Quick steps every nonprofit needs to cover for the SEO success
Navigating COVID-19 and 2020 Elections in Your End of Year Campaign
Plan, nurture, ask, + analyze your way to a successful end of year campaign.
Framework for Successful Digital Communication Strategy
Prepare your digital communication plan to include messaging, motivation, and metrics
Social Fundraising in a Virtual World: An Overview
From fundraising under COVID-19 to steps you can take
He’s Just Not That Into You
Don't waste energy on the people not engaging with your cause
5 Tips That Every Nonprofit Blog Should Use
Apply these five rules of blogging to gain maximum exposure for your cause
3 Ways Responsive Fundraising Helps Your Nonprofit Do More Good
A new way to think about your fundraising and communication framework
Seven Questions and Answers About Facebook Ads
Our experts answer the most common questions we receive about using Facebook Ads.
One-Step vs. Multi-Step Forms
Things to think about when designing and setting up your online forms.
Digital Marketing Tips for Nonprofits
Using digital marketing best practices for content, email, and social media to boost your brand and widen your audience.
Setting Realistic Digital Goals: Are You Ready?
Before you launch your next campaign or new marketing tool, establish reachable goals. Here's how.
How Nonprofits and Community Movements Can Partner for Change
Nonprofits can learn from and work with grassroots activists to propel advocacy movements.
Four Steps Toward Better Data
Tips for getting your house file in order.
Digging Into the Annual M+R Benchmarks Study
Three findings from this year's report that align with Firefly Partners best practices.
NTC Wrap-up: 3 Takeaways From the Annual Conference
Tips, tricks, and advice doled out by expert panelists and top-notch speakers at the Nonprofit Technology Conference.
5 Things We’re Looking forward to at #18NTC
The #18NTC agenda is packed with enlightening topics that can help us all do better work. Here are five sessions we won't miss.
Discovery: The Foundation for Project Success
Skipping or speeding through the discovery phase of a project is a no-no. Instead, embrace the chance to get absolutely everything on the table.
Five Steps to Take Now for Fundraising Success in 2018
You may have already thrown in the towel on your personal resolutions, but it's not too late to get on the right fundraising path for 2018.
Nonprofits Need a Content Strategy — Part 2
Part two of our content strategy post: Learn the final steps to creating, implementing, and evaluating your strategy.
How to Choose the Best Google AdWords Landing Page
A landing page can make or break your Google AdWords campaign's success. Here’s how to choose the best one.
Five Ways to Grow Your Sustainer Program
Are you satisfied with the state of your monthly giving program? (Did even one person answer 'Yes' to that question?) We've got some pointers to help you see improvement.
Nonprofit Software: Finding the Right Match in 2017
Feeling incompatible with your communication platform? It may be time to look around. Firefly can use our proven process to match your organization with the right online engagement tools.
Breaking Up with Your Online Engagement Tool
We took all of our sweet, experiential goodness and put it into our new free publication: The Nonprofit Guide to Online Engagement Tools. And it's all for you.
Websites That Help Your Website Burn Rubber
We’re always on the lookout for new tools to help us keep websites in tip-top shape- whether it’s for a scheduled tune-up or major maintenance.
Sweeten Up Your Existing Welcome Series (Part 2)
A one-size fits all welcome series may be leaving out some powerful opportunities to engage. Here's a few ways to kick it up a notch!
Whip Up a Welcome Series with 3 Key Ingredients (Part 1)
You just need a few ingredients in order to create a welcome series that will leave your supporters yearning for seconds.
DIY Fundraising…the New “It Factor” in Peer-to-Peer Fundraising?
Do-it-yourself fundraising was the hot topic at the 2016 Peer2Peer Conference. Do you need one for your organization?
Rise to the Top of the Inbox with Responsive Email Messages
How do you know if your emails are earning a passing grade when it comes to computer screens, mobile devices and beyond?
Start 2016 Out In The Best Online Shape of Your Life!
The Firefly team has ideas to get your organization in tip top shape this year. And it doesn't involve going to the gym...
Advocacy Effectiveness Tips from Netroots 2015
How can your organization improve its online presence to attract advocates and representatives? Sharing our tips from Netroots.
Four Nonprofit Social Media Rookie Errors
Whether your organization is new to social media or you have more followers than you can keep track of, prevent supporter groaning due to rookie mistakes.
Mobile-Optimized and Responsive Design Email Messages
Going mobile: it's a non-negotiable. Here's two ways to get your email in shape.
Great Advice for Choosing & Using Social Sharing Tools
The Firefly team has compiled some great advice to help your organization understand how to approach these cute little buttons as a strategic communications tactic & source of visitor data.
Top Five Things the Accidental Techie Needs to Know Right Now
Here’s our take on the top five things that the Accidental Techie should be working on. Can’t work on them all? Pick one and go deep.