Your Guide to Google Ad Grant Compliance Requirements
Make sure your google ad grant account is set up for success
Posts for Tag "strategy"
Why We Love SEO
Looking to get more visitors to your website? SEO and Organic traffic are your golden tickets!
Redesign Series: Branding Process
Are you sending the right message to your audience?
Planning Makes Me Pumped: Outwit Year-End in 2020
2020 may throw endless challenges and curveballs but with planning, you got this.
Nonprofit Project Planning Calendar
How to choose the right time of year to kickoff different digital marketing projects at your nonprofit.
Best of 2019
Our top tips and advice from 2019.
Don’t Play Digital Marketing Catch-Up
Overcoming obstacles that get in the way of your organization's digital marketing efforts.
Why Evaluations Matter and How to do Them
Don’t leave next year’s event or campaign up to chance. Use our suggestions to facilitate great debrief meetings that can help you evaluate and learn from projects, campaigns, and events.
Email Automations for Donors
Email automations could be just the ticket to help you guide smaller donors toward a realistic higher level of support.
One-Step vs. Multi-Step Forms
Things to think about when designing and setting up your online forms.
Google Optimize 101
How to use Google Optimize to make smart, data-driven decisions about your nonprofit's website.
Highlights from the 2019 M+R Benchmarks Study
What we learned from the 2019 M+R Benchmarks Study, and how nonprofits can use the data to make smart digital marketing decisions.
Modular Web Design For Nonprofits
The basics of modular web design and why it could be the right approach for your organization.
What To Expect In Testing, Launch, and Training
We dot the i's and cross the t's on every project we complete. Then we prepare our clients to become expert users of their new digital marketing tools.
What To Expect in Discovery, Design, and Development
Firefly Partners’ approach to project management is second to none, and progressing through each phase helps ensure success. We start with discovery, design, and development.
Firefly Partners: Best Of 2018
Highlights from the last 12 months.
Being a Good Digital Project Partner
What we offer our clients and what we hope for in return.
How to Know if You Need a New Website
Four ways to determine if the time is right to redesign your organization's website.
Staying Energized About Nonprofit Tools and Technology
Don’t let a case of ‘too much information’ get you down.
Setting Realistic Digital Goals: Are You Ready?
Before you launch your next campaign or new marketing tool, establish reachable goals. Here's how.
Make Your Next Nonprofit Conference a Success
Our top five tips for preparing yourself to be a top-notch conference attendee
It’s Not Too Early to Think About Year-End Fundraising
A month-by-month guide for a successful end-of-year fundraising campaign.
How to Take Advantage of Giving Days
Make the most of 24-hour fundraising events with these helpful tips.
Introduction to Conditional Content
How to use segmentation and personalization to get more from your emails.
Leverage Your Launch
About to complete a website redesign or switch to a new digital tool? Make sure your big moment gets the attention it deserves.
Strategies to Boost Your Fundraising Efforts
Our friends at Salsa Labs share a few of the many ways that fundraising software can improve your digital strategy.
Four Steps Toward Better Data
Tips for getting your house file in order.
5 Things We’re Looking forward to at #18NTC
The #18NTC agenda is packed with enlightening topics that can help us all do better work. Here are five sessions we won't miss.
Discovery: The Foundation for Project Success
Skipping or speeding through the discovery phase of a project is a no-no. Instead, embrace the chance to get absolutely everything on the table.
Five Steps to Take Now for Fundraising Success in 2018
You may have already thrown in the towel on your personal resolutions, but it's not too late to get on the right fundraising path for 2018.
Websites That Help Your Website Burn Rubber
We’re always on the lookout for new tools to help us keep websites in tip-top shape- whether it’s for a scheduled tune-up or major maintenance.
Sweeten Up Your Existing Welcome Series (Part 2)
A one-size fits all welcome series may be leaving out some powerful opportunities to engage. Here's a few ways to kick it up a notch!
DIY Fundraising…the New “It Factor” in Peer-to-Peer Fundraising?
Do-it-yourself fundraising was the hot topic at the 2016 Peer2Peer Conference. Do you need one for your organization?
Start 2016 Out In The Best Online Shape of Your Life!
The Firefly team has ideas to get your organization in tip top shape this year. And it doesn't involve going to the gym...