Amplifying social good with
inclusive digital marketing.
Get up to speed on how Google ads can be a critical part of your digital engagement and fundraising strategy in our 3-part series that walks you through our key tips and tricks with a real life example.
ContinueWhile working on a newsletter, our team stumbled upon a major oversight when creating alt-text for some images. Through this, we learned a valuable lesson in our approach to equitable digital design.
ContinueIs doing something like adding my pronouns into my email signature as a cisgender person, helpful? Read more to find out!
ContinueWe put our digital marketing and technology expertise to work for progressive nonprofits who are tackling today’s biggest social challenges. Partner with us to build something awesome.
“Firefly is interested in context. Whether it’s something as common as a welcome series or as unique as making sure the pop-ups on our ticketing pages don’t obscure pronoun choices, they want to know the why behind what we want.”
“Combining five different websites into a single site was a huge undertaking. Firefly Partners led a process that was clear and effective, and our project manager provided strong advice and guidance every step of the way.”
“The Firefly team helped us demystify Google Analytics. They set us up to access important data and manage things on our own. Now we can use what we learn from our website analytics to inform other projects.”
Walk through the five steps in a Google Ad campaign lifecycle, from strategy to optimization and beyond
Develop your fluency in Google Ad Speech with this terminology cheat sheet
Top five reasons Google Ads should be a key part of your nonprofit engagement strategy
