Firefly isn’t a band-aid for broken tech. We work collaboratively with nonprofits and tech partners to create all-encompassing, foundational digital strategy for social good organizations. Here’s how.
Firefly isn’t a band-aid for broken tech. We work collaboratively with nonprofits and tech partners to create all-encompassing, foundational digital strategy for social good organizations. Here’s how.
We typically begin with an audit of your organization’s “digital ecosystem”–the tools, customer engagement platforms, and marketing channels you’re using daily. We also get to know your audience–that’s anyone your organization needs to reach, including donors, customers, and clients.
Firefly’s expert Martech analysis provided invaluable insights into our digital ecosystem. Their assessment laid out clear and actionable recommendations that are greatly improving our data management, campaign execution, and staff efficiency. With their guidance, we’ve established a stronger foundation for our marketing and fundraising efforts, strengthening our ability to serve our community.
We make sure your tech platforms and digital strategies align with your mission and audience IRL. That means optimizing your website, creating smoother processes and leveraging AI for data management, donor relations, and customer engagement.
“We loved working with Firefly to reinvigorate the Southern Poverty Law Center’s digital fundraising infrastructure. They understood right off the bat what we were trying to achieve with our migration to Engaging Networks and helped navigate through a few roadblocks along the way! We are thrilled to finally have a robust and fully integrated digital ecosystem that better represents the SPLC brand.”
Based on what we’ve learned about your audience, data, and tech stack, we bring it all together to build and implement customized digital marketing strategies that extend your reach and amplify your mission.
“ From the outset, Firefly truly understood our organization’s vision and needs. They guided us through best practices to reimagine our brand and website while staying true to our roots. Now, our digital home authentically represents our mission and serves our community.”
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