Firefly Partners Google Analytics

There are so many ways that nonprofits can leverage Google Analytics, Ads, and Optimize to move their missions forward.

Google Tools For Nonprofits

From website data, to form testing, to conversion tracking, Google’s suite of tools are essential for nonprofits ready to reach their goals.

Google Ads

Google Ads


Beyond the bare minimum.

  • Callout Extensions
  • Landing Page Optimization
  • Keywords
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Google Analytics

Google Analytics Checklist

With the right settings dialed in, Google Analytics can give you important data to make smart decisions for your organization.

  • Tracking Code
  • eCommerce
  • Bot Filtering
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Google Optimize

Google Optimize

Google Optimize makes running experiments on your website and measuring the results easier than ever.

  • Testing
  • Targeting
  • Reporting
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Google eCommerce Tracking

Track donations, ticketed events, online store purchases, registration fees, membership fees, and more.

  • Demographics
  • Acquisition
  • Behavior
Learn More >

Let's Work Together

Firefly’s team of digital marketing experts can help guide you through implementation and customization of Google Ads, Analytics, and Optimize. We’ll create custom dashboards for your team and teach you how to read reports so you can leverage the data to improve your website and increase conversions. Email us at [email protected] or fill out this form to get started.

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