There are so many ways that nonprofits can leverage Google Analytics, Ads, and Optimize to move their missions forward.
Google Ads
Beyond the bare minimum.
- Callout Extensions
- Landing Page Optimization
- Keywords
Google Analytics Checklist
With the right settings dialed in, Google Analytics can give you important data to make smart decisions for your organization.
- Tracking Code
- eCommerce
- Bot Filtering
Google Optimize
Google Optimize makes running experiments on your website and measuring the results easier than ever.
- Testing
- Targeting
- Reporting
Google eCommerce Tracking
Track donations, ticketed events, online store purchases, registration fees, membership fees, and more.
- Demographics
- Acquisition
- Behavior
Let's Work Together
Firefly’s team of digital marketing experts can help guide you through implementation and customization of Google Ads, Analytics, and Optimize. We’ll create custom dashboards for your team and teach you how to read reports so you can leverage the data to improve your website and increase conversions. Email us at [email protected] or fill out this form to get started.