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Does your email marketing drive meaningful action and connection for your nonprofit?

Nonprofit All-in-One Email Marketing Tool Kit

Email marketing is one of the most cost-effective forms of nurturing, converting, and growing your supporter relationships. Email Marketing, however, is often distilled down simply to the performance data. Yes, clicks and open rates matter.  Measurement is crucial, but it is only 1/3 of the Email Marketing Success equation.

A robust and successful email marketing campaign (and eventually a successful fundraising or donor acquisition campaign), requires clear messaging, motivation, and measurement.

  1. Message = What are you saying about the work that you do and how it affects the people in your audience?
  2. Motivate = How are you calling your audience to action? What are you driving them to do with you?
  3. Measure = Are you understanding and tracking the performance of your digital campaigns and brand presence? Proper measurement will help you optimize and iterate your strategy based on what your data tells you.

With these components in mind, we gathered some more specific resources for you in this kit or you can download each item individually below.



single out specific constituents

7 Ways to Segment Your Email List

One of the most effective ways to improve your email marketing is to segment (tailor) your content to different subscribers. For instance, personalized subject lines are 26% more likely to be opened, and segmented campaigns drive a 760% increase in revenue. Not sure where to start? We got you

7 Segments to Implement >
relaxed woman because she uses marketing automation

Formula for Nonprofit Marketing Automation Guide

The perfect to-the-point guide for nonprofits to build human connection with marketing automation who use Salesforce, Microsoft Dynamics or Blackbaud products.

Get the Formula >
speak to your audience effectively

Speak to Your Audience and Improve Your Email Marketing

No matter nonprofit sector you’re in, email is still one of the most effective ways to convey your message – but do you know who you’re speaking to? Your email list is made up of all kinds of different people with all kinds of different perspectives. If you’re like most organizations, though, you’re sending all of those different people the exact same email messages.

Read the full article >
improve online revenue with email automations for donors

Email Automations for Donors

Email automations are often referred to as “journeys” – you are guiding the subscriber to a specific action. Taking a subscriber on a journey, requires knowing where the person starts and how you’ll guide them. This article covers DIY Donor to DIY Fundraiser, One time donor to sustainer, and small to large donor journeys.

Read "Email Automations for Donors" >
don't end up in your donors' spam filter

Avoid Your Supporters' SPAM Filter

From copy to design, you’ve spent hours on that perfect fundraising email – but it’s all in vain if it lands in the spam folder! Here’s how to configure your email authentication so your emails land in the inbox.

Read the full post >
re-engage with your donors with email marketing

Re-engagement Campaigns

Plan and run a successful email re-engagement campaign to connect with lapsed subscribers.

Get the plan >
ensure your consituents see your email properly

The Complicated Nature of Email Rendering

Ever preview an email message before you send it and wonder why it looks so bad in Outlook or Gmail? Have you worked hard to get images and text to lay out nicely next to each other, only to have the message appear broken on your iPhone? Here are steps to identify and fix common issues.

5 Common Email Issues + Solutions >
Email Newsletter

Cheat Sheet for Designing Better Emails

If you’re looking for ways to improve the look and performance of your marketing emails, this is the resource you’ve been waiting for. 

Get the tips >

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