Nonprofit All-in-One Email Marketing Tool Kit
Email marketing is one of the most cost-effective forms of nurturing, converting, and growing your supporter relationships. Email Marketing, however, is often distilled down simply to the performance data. Yes, clicks and open rates matter. Measurement is crucial, but it is only 1/3 of the Email Marketing Success equation.
A robust and successful email marketing campaign (and eventually a successful fundraising or donor acquisition campaign), requires clear messaging, motivation, and measurement.
- Message = What are you saying about the work that you do and how it affects the people in your audience?
- Motivate = How are you calling your audience to action? What are you driving them to do with you?
- Measure = Are you understanding and tracking the performance of your digital campaigns and brand presence? Proper measurement will help you optimize and iterate your strategy based on what your data tells you.
With these components in mind, we gathered some more specific resources for you in this kit or you can download each item individually below.