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Google Analytics Checklist for Nonprofits

Use this resource to perform a health check of your organization’s current Google Analytics implementation. 

Google Analytics is an amazing free tool that every nonprofit should take advantage of. Analytics best practices help you get the data you need to make smart decisions allowing you to use that information to improve results. This is your opportunity to find out what story your data is telling you and what opportunities it reveals. If you’re still not sure this is the resource for you, consider these questions that Google Analytics can help you answer:

Who is your website audience?
How are they getting to your website?
What are they doing once they get to your site?
Are they finding the information they need?
Are they taking the actions you want them to?

All of this can help direct the steps you take to improve your website and increase conversions.

Google Analytics Checklist


Firefly Partners is a women-owned digital marketing agency delivering tailored digital solutions that help progressive nonprofits achieve their goals. We design beautiful websites, integrate platforms, and leverage digital tools and marketing strategies to engage every organization’s unique set of supporters. Our commitment to social good is matched by an open, collaborative, and client-first approach. We define needs, design solutions, and deliver results that help organizations reach their goals.

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