Email Marketing Tips for Nonprofits
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Email remains an affordable and effective tool for nonprofit communications and fundraising. In fact, email-driven revenue increased by 24% in 2017 (M+R). With so many messages arriving to inboxes every day it’s important to craft campaigns that grab attention and turn readers into loyal supporters.
It’s just as important to consider the code behind your messages. Ever preview an email before you send it and wonder why it looks so bad in Outlook or Gmail? Have you worked hard to get images and text to lay out nicely next to each other, only to have the message appear broken on your iPhone? Don’t let these preventable issues get in the way of a successful email marketing program.
Firefly Partners is a women-owned digital marketing agency delivering tailored digital solutions that help progressive nonprofits achieve their goals. We design beautiful websites, integrate platforms, and leverage digital tools and marketing strategies to engage every organization’s unique set of supporters. Our commitment to social good is matched by an open, collaborative, and client-first approach. We define needs, design solutions, and deliver results that help organizations reach their goals.