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Google Optimize Guide

Download our guide to learn the basics of Google Optimize and the types of tests you can run on your website to make data-driven decisions about your content, forms, and layout. 

As nonprofit fundraisers, marketers, and digital organizers, you strive to find ways to improve your organization’s website to increase conversions. This might mean redesigning an online donation form to streamline the process for donors, making it easier for constituents to send a message to elected officials, or measuring what content inspires an audience to share your mission. Finding your “special sauce” requires experimentation and careful measurement to track what works and what doesn’t. The good news is, Google Optimize makes running experiments on your website and measuring the results easier than ever, and it’s a totally FREE tool.

Google Optimize Guide




Firefly Partners is a women-owned digital marketing agency delivering tailored digital solutions that help progressive nonprofits achieve their goals. We design beautiful websites, integrate platforms, and leverage digital tools and marketing strategies to engage every organization’s unique set of supporters. Our commitment to social good is matched by an open, collaborative, and client-first approach. We define needs, design solutions, and deliver results that help organizations reach their goals.

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