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Re-engagement Campaigns

Download our guide to crafting a successful re-engagement email campaign.

Re-engagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect. A few of them might respond, a few might not, and a handful could actually become deep important relationships again. To plan a re-engagement campaign there are steps you need to take to prepare and segment your email list and content you need to create that will engage lapsed supporters in different ways. No matter which email marketing tool you use, you need to be intentional about the messages you send and the order in which you send them. From list segmentation to the ideal topics and schedule for each message, we explain how to employ this strategy to reconnect with your lapsed subscribers.

Re-engagement Campaigns


Firefly Partners is a women-owned digital marketing agency delivering tailored digital solutions that help progressive nonprofits achieve their goals. We design beautiful websites, integrate platforms, and leverage digital tools and marketing strategies to engage every organization’s unique set of supporters. Our commitment to social good is matched by an open, collaborative, and client-first approach. We define needs, design solutions, and deliver results that help organizations reach their goals.

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