196k
Distributed every day by the FBR team & partners
The first step to efficiently collecting site data is understanding why you need it.
As always, we began by getting to know the people and processes behind FBR. Insight into how the team was collecting data and what their goals were for measuring site traffic helped us determine the conversions and event-tracking metrics that would help them reach more people, more effectively.
Form and Function
Like many organizations, FBR hosted its signup forms and donation forms on a different site from its main website. That meant the organization wasn’t collecting valuable conversion metrics from the forms. We set up tracking on its newsletter signup and eCommerce forms so the FBR team can see how these content and marketing efforts are going.
Playing tag
We want to solve our clients’ technical problems – we also want to make sure they know how to use the tools we give them after our job is done. To help FBR measure the success of its email campaigns, we provided a UTM 101 training. With proper email tagging, the team can obtain information on how each link in every email performs, which can inform decisions about future communications and content. While most email tools give basic click-through information, UTM codes allow nonprofit teams to track the flow of email to web traffic in a single platform.
Form and Function 2
Like many organizations, FBR hosted its signup forms and donation forms on a different site from its main website. That meant the organization wasn’t collecting valuable conversion metrics from the forms. We set up tracking on its newsletter signup and eCommerce forms so the FBR team can see how these content and marketing efforts are going.
“ From the outset, Firefly truly understood our organization’s vision and needs. They guided us through best practices to reimagine our brand and website while staying true to our roots. Now, our digital home authentically represents our mission and serves our community.”
Sadé Dozan
Chief of Development & Operations
Form and Function
Like many organizations, FBR hosted its signup forms and donation forms on a different site from its main website. That meant the organization wasn’t collecting valuable conversion metrics from the forms. We set up tracking on its newsletter signup and eCommerce forms so the FBR team can see how these content and marketing efforts are going.
Playing tag
We want to solve our clients’ technical problems – we also want to make sure they know how to use the tools we give them after our job is done. To help FBR measure the success of its email campaigns, we provided a UTM 101 training. With proper email tagging, the team can obtain information on how each link in every email performs, which can inform decisions about future communications and content. While most email tools give basic click-through information, UTM codes allow nonprofit teams to track the flow of email to web traffic in a single platform.
The Search for Success
Figuring out how people get to your site is just as important as knowing what they do once they arrive. In FBR’s case, it’s important to know what resources people are looking for and having trouble finding – the “find food” page on its site, for instance, is crucial to its mission.
We set up and enabled Google Search Console to give the FBR team a better sense of the words people were searching that brought them to their site. For a better understanding of what visitors are struggling to find within their site, we set up Site Search Tracking. Now, the team can prioritize information on the site’s most visited pages. This data can also inform Google Ad and list growth strategies.
196k
Distributed every day by the FBR team & partners
200k
Distributed every day by the FBR team & partners Distributed every day by the FBR team & partners
Here’s how Food Bank of the Rockies is serving the community, online and off.
200k
Distributed every day by the FBR team & partners
Tk
Programs featured on FBR’s site
Tk%
Site traffic increased after working with Firefly
800
FBR Hunger Relief Partners in Colorado & Wyoming
Related Project
Resources
Thanks! You’ll hear back within 48 business hours
In the meantime, why not check out our latest case study?
A website that the MS community can rely on
Can Do MS
Whether you need help with a project, want to learn more about us, or just want to say hi, you’ve come to the right place.
