We began by getting to know ALC through discovery sessions, audience analysis, and a technical audit. By mapping ALC’s digital KPIs to its organizational goals and campaign objectives, we created a custom Salesforce-based solution for the event called “MyRide.”
We learned that no rider’s experience is exactly alike. To suit the various roles participants would fill on event day, we created five different participant personas: Cyclist, Roadie, Cyclist Team Captain, Roadie Team Captain, and @Home Hero.
Using the information and data gathered from a technical audit, Firefly mapped out the dataflow between ALC’s peer-to-peer platform DonorDrive, Luminate Online, the WP website, and other tools that make up its tech stack.
We created an interactive dashboard that synced and harmonized data between Luminate Online and Donor Drive, allowing participants to easily access team rosters, tent and bike locations, and contact details.
A dynamic task list–featuring real-time task status and deadline updates–streamlined event operations. We also created an alert system to encourage timely responses to requests.
We never leave our clients without support. After setting everything up, we created comprehensive documentation so that the ALC team could easily manage their new tool with little dev support. By configuring events on Google Analytics 4, ALC can collect insights from each stage of the funnel to inform future adjustments to the MyRide platform and the actual event.
Unique users who used MyPortal in 2023, from participants, to volunteers, to staff
Average time it took users to complete Tenting Survey with MyRide
Average time it took users to complete critical task list items–like participant check-in and medical forms–with MyRide
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