Caring Across Generations is working to build real, helpful, thoughtful care systems. They transform cultural norms and narratives about aging, disability and care; win policy change at every level; and unite a powerful coalition across the millions of us who are touched by care. View the site.


 

Reflecting Their Community

Caring Across Generations’ existing website, while functional, needed to better engage audiences and facilitate access to critical resources and advocacy campaigns. Their new website now tells a story that resonates with caregivers and care recipients. Visitors now see themselves reflected across the site, whether in the imagery, user experience, or accessibility features.

calls to action

Bold and Clean Design

The website’s design embodies the organization’s spirit of compassion. Throughout the redesign process, we adhered to their brand guidelines while evolving the aesthetic to feel more contemporary. The collage-style imagery throughout the site creates a sense of both fun and community.

caring across generations website navigation

Intuitive Navigation

Partners, funders, and media can now easily find the information they need, reducing the burden on the Caring Across team to field specific requests.

Leading with Transparency

With their EveryAction fundraising platform seamlessly embedded into the website, supporters can easily donate. The contribution page is clear about where donations go, building trust with supporters.

testimonials

Ease-of-Use

Leveraging WordPress’ intuitive CMS, the website is easy to maintain. This frees up valuable time for Caring Across’ team to focus on their advocacy efforts.

landing page

More Care On-Screen

We also created a new resource that provides valuable tips on incorporating caregiving into film and TV to those working in entertainment. More Care On-Screen hits the perfect balance between being visually striking and usable.

Elevate Your Digital Presence

Your website should reflect your mission and values, while ensuring intuitive navigation and accessibility for all. With our expertise in web design and development, we’ll make it easy for your supporters to connect and contribute to your cause. If you’re ready to think about a website redesign, complete this form to set up a free consultation with our team of digital marketing experts.

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