With a strategic objective to harness their MarTech data for informed decision-making, we transitioned SPLC from Luminate Online to Engaging Networks, devising and executing an implementation plan that unlocked the full potential of the new platform.
With a vast CRM user base of 750,000 contacts, we crafted custom templates for emails, donation forms, and event pages, ensuring engagement across SPLC’s diverse audience. These templates feature vibrant imagery and colors, while incorporating modular blocks to cater to varied content needs. Notably, the donation forms included a digital wallet giving feature, aligning with SPLC’s goal to attract and retain a younger donor demographic.
Implementing Google Analytics 4, we facilitated data collection through UTM tags and link tagging, empowering SPLC to refine list segmentation and automate marketing strategies. By leveraging metrics such as clicks and conversions, SPLC is gaining valuable insights into audience engagement patterns that guides informed decision-making about digital marketing efforts.
“We loved working with Firefly to reinvigorate the Southern Poverty Law Center’s digital fundraising infrastructure. They understood right off the bat what we were trying to achieve with our migration to Engaging Networks and helped navigate through a few roadblocks along the way! We are thrilled to finally have a robust and fully integrated digital ecosystem that better represents the SPLC brand.”
We provided comprehensive training to SPLC’s team on efficiently managing their Engaging Networks templates and interpreting GA4 data for reporting. Equipped with the necessary skills, SPLC can translate and share findings with key stakeholders.
Thanks! You’ll hear back within 48 business hours
In the meantime, why not check out our latest case study?
Whether you need help with a project, want to learn more about us, or just want to say hi, you’ve come to the right place.
