The rebranded Pet Partners website features an enhanced user experience with intuitive navigation. The new website expands Pet Partners’ ability to highlight their engaging volunteers, display their industry expertise, and activate their supporters.
We collaborated closely with Pet Partners to refresh their brand identity and translate it into a clean and contemporary website design. The result is a user-friendly interface that enhances the browsing experience.
We implemented breadcrumb navigation, a trail of text links that shows users the path to the page that they are currently on. This facilitates smoother navigation through Pet Partners’ extensive content and encourages users to explore resources across the site.
With strategic calls-to-action throughout the website, Pet Partners is effectively converting new volunteers and supporters into active registered teams, donors, and facility and corporate partners. This conversion rate optimization has increased engagement and facilitated the growth of their community.
An enhanced CMS and backend experience offers greater control to content managers. The revamped interface significantly decreased technical troubleshooting cases, giving staff more time to dedicate to important content updates and foster deeper engagement with Pet Partners’ audience.
Active therapy animal teams, according to Pet Partners’ 2022 Annual Report
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