To take the Foundation’s email marketing to the next level, we integrated advanced analytics and developed customized content. This collaboration resulted in significant improvements in their digital communications strategy, driving more support for their programs and initiatives.
We developed five email welcome series with revamped messaging that introduces Lymphoma Research Foundation’s mission and programs: New Email Sign-Ups, New Helpline Constituents, New Patient Education Program Participants, New Healthcare Professional Program Participants, and New Unsolicited Donors. The content is crafted to foster stronger connections with recipients, encouraging them to engage with the Foundation and become active supporters.
We implemented Google Analytics 4 (GA4) to monitor key metrics such as email signups, donation completions, publication downloads, and critical button clicks. We also created a custom dashboard that provides Lymphoma Research Foundation with easy access to essential data. With these insights, decision-making for their digital marketing program is data-driven and strategic.
“The Firefly team is incredible! They take time to understand your needs and help you bring your vision to life. Firefly helped to transform the way our organization communicates and serves our community and for that we are so very grateful.”
Open rate, surpassing industry standards and indicating strong recipient engagement
Clickthrough rate, demonstrating compelling content that drives action among recipients
People served through the Foundation’s patient education programs, according to their 2023 annual report
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