55%
Open rate, surpassing industry standards and indicating strong recipient engagement
Powering lymphoma research with a new email strategy
The Challenge
The Lymphoma Research Foundation is dedicated to finding a cure for lymphoma, while serving and supporting those who are affected by the disease. Lacking insights into user behavior and engagement, the Foundation grappled with inefficient email marketing strategies. Without analytics or modern email templates, they couldn't leverage personalized content and data-driven decision-making to foster deeper engagement and support for their mission.
Sectors
Platform
Services
Amplifying Lymphoma Research Foundation’s mission through personalized email content
To take the Foundation’s email marketing to the next level, we integrated advanced analytics and developed customized content. This collaboration resulted in significant improvements in their digital communications strategy, driving more support for their programs and initiatives.
Emails with a healthy dose of personalization
We developed five email welcome series with revamped messaging that introduces Lymphoma Research Foundation’s mission and programs: New Email Sign-Ups, New Helpline Constituents, New Patient Education Program Participants, New Healthcare Professional Program Participants, and New Unsolicited Donors. The content is crafted to foster stronger connections with recipients, encouraging them to engage with the Foundation and become active supporters.
- New Email Sign-Ups
- New Helpline Constituents
- New Patient Education Program Participants
- New Healthcare Professional Program Participants
- New Unsolicited Donors
Data insights that strengthen connections
We implemented Google Analytics 4 (GA4) to monitor key metrics such as email signups, donation completions, publication downloads, and critical button clicks. We also created a custom dashboard that provides Lymphoma Research Foundation with easy access to essential data. With these insights, decision-making for their digital marketing program is data-driven and strategic.
“The Firefly team is incredible! They take time to understand your needs and help you bring your vision to life. Firefly helped to transform the way our organization communicates and serves our community and for that we are so very grateful.”
Nichole Musumeci
Associate Director of External Communications
Here’s how Lymphoma Research Foundation is serving the community, online and off.
9.8%
Clickthrough rate, demonstrating compelling content that drives action among recipients
350K+
People served through the Foundation’s patient education programs, according to their 2023 annual report
Related projects
Resources
Thanks! You’ll hear back within 48 business hours
In the meantime, why not check out our latest case study?
A website that the MS community can rely on
Can Do MS
Whether you need help with a project, want to learn more about us, or just want to say hi, you’ve come to the right place.
