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Redefining digital spaces for LGBTQ+ inclusion 

The Challenge

Over the past 40 years, The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) has grown to meet the changing needs of New York's LGBTQ+ community, delivering services that empower people to lead healthy and successful lives. The Center’s existing website posed challenges with its labyrinthine navigation, hindering their ability to effectively showcase their myriad of services and events. The new website needed to prioritize user experience and cater to the diverse needs of potential and current program participants, donors, and partners alike.

Sectors
Community Services
Platform
Salesforce
WordPress
Services
Development
Marketing Technology
SEO & Content Strategy
User Experience & Design
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An online hub as vibrant and inclusive as the community served.

With a keen focus on striking visuals and user-centric design, we transformed the Center’s website into a dynamic platform. The Center’s digital home amplifies awareness of their vital services and resources, and fosters deeper connections within the queer community.

A visual tapestry of inclusivity

Drawing inspiration from its vibrant identity, the website’s visual design unfolded as a modern canvas, accentuating the organization’s essence with a refined color palette and contemporary interface. Testimonials, alongside community-provided photos and narratives, take center stage, amplifying The Center’s dedication to nurturing safe and inclusive spaces.

Navigating paths of support

At the heart of the website redesign was a commitment to embody The Center’s community-centric ethos. The result? A seamless navigation experience and SEO and content strategy focused on comprehensive descriptions of services and clear pathways for community members seeking support for substance abuse and mental health.

The Center's revamped events section emerged as a beacon of connectivity and functionality

Empowering user exploration

After integrating their Salesforce CRM with their Tribe platform, The Center’s revamped events section emerged as a beacon of connectivity and functionality. Here, users are invited to explore a spectrum of program offerings.

By expanding access to The Center's library, archive, and art offerings, visitors are invited to engage with and celebrate queer culture and history.

Journeying through queer narratives

By expanding access to The Center’s library, archive, and art offerings, visitors are invited to engage with and celebrate queer culture and history.

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Here’s how The Center is serving the community, online and off.

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Increase in organic search traffic to the website, signifying heightened visibility and accessibility

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Improvement in keyword rankings, reflecting the effectiveness of SEO strategies in elevating the Center’s online presence

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Increase in page load speed for key landing pages, enhancing user experience and engagement

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