To address these challenges, we focused on developing a homepage that provides seamless access to resources and stories. Our goal was to empower donors, media, and policymakers to support KIND’s leadership in child migration, engage with the organization, and amplify its mission within their networks.
The revamped homepage features concise messaging prominently displayed, ensuring visitors immediately grasp KIND’s mission and global reach. Content is presented side by side rather than stacked, enhancing navigation and user engagement.
We established a modern, cohesive visual brand identity by unifying colors (especially in headings) and integrating updated brand elements throughout. Engaging and powerful imagery is strategically placed to reflect KIND’s work.
For nearly five years, our partnership with Firefly has been invaluable. Leading the redesign of our KIND website, they’ve consistently served as our trusted digital ally, strategically enhancing and optimizing our online presence. Firefly has always understood and remained committed to our mission of safeguarding the children we serve.
We improved the user experience with clear calls-to-action and well-defined user pathways tailored for donors, media, and policymakers. The simplified navigation guides visitors efficiently through the site to access relevant information about KIND’s initiatives.
Increase in new users, indicating a rising awareness of and interest in supporting KIND
Increase in traffic to advocacy action pages, reflecting a growing interest in KIND’s mission and initiatives
Percent of donate form clicks coming from the homepage, showcasing the effectiveness of the CTA in driving contributions
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