Badges of Honor
Be The Match has taken advantage of TeamRaiser gamification for years, but wanted a more custom user experience. They also wanted a way to call out how many potential marrow donors could be added to the registry based on an individual’s fundraising total. Firefly created a one-of-a-kind marrow donor badge with a backend calculation that updates in $100 increments. As the total rises, the number of donors does as well.