We love working with organizations that share our values. After collaborating on several  projects, the digital team at the Center for Reproductive Rights (CRR) selected Firefly to provide digital support services with a Premium Support Retainer. In addition to various design, development and training services, we also helped their team understand and use Google Analytics to help them achieve their mission.

Facebook Donation Form

Supporting A Diverse Online Ecosystem

A sophisticated organization, CRR uses a robust array of Content Management Systems, Online Engagement Tools, and Social Media Applications.  Their work requires lots of rapid response to national and local events, and their communication promotes a robust set of calls to action.  Firefly has expertise in many of the platforms most commonly used by nonprofits – which makes us uniquely suited to help CRR with helping with their own unique digital landscape.

Center for Reproductive Rights donation form

A Truly Supportive Experience

When CRR needs something built, updated or fixed, we put on our thinking caps and our running shoes.  We ask lots of questions to get it right: Will they need to use it again?  Do they need it built with non-technical staff in mind?  What about documentation and training?  As clear communicators and technical experts, we help with all of those things that the CRR team doesn’t have the time (or expertise) to tackle on their own.

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Moving from a project-based to a digital support model was an easy transition for CRR. We handle whatever tasks they have for us and get them done easily and quickly. The CRR team trusts our expertise and our past track record of delivering high quality work. We are familiar with their sites, systems and overall setup, along with the branding and designs needed for each campaign. And we have a quick turnaround time for tasks, so we are able to help them out in a pinch!

Google Analytics Visitors by Location Report

Understanding Audiences

Audience reports in Google Analytics allow you to understand who is visiting you website, where they are located, and what devices they are using. From where to promote your site, to which time zone to prioritize when sending email, these data are invaluable.

Pro Tips

When you work with Firefly we not only cover the basics. We know the details too. We’ll help you use UTM codes for campaign tracking to get accurate data about email referrals. We’ll use custom segments for deeper insights. And we’ll set up Search Console reports for organic search insights.

Google Analytics Visitors By Channel Report


Using acquisition reports you can answer these questions:

  • What channels are driving traffic?
  • Which channels are most valuable to me?
  • What are the right channel for the right ask?
  • Where are there opportunities to improve?
Google Optimize A/B Page Layout Experiment

Optimal Optimize

Using Google Optimize we set up various experiments for CRR so they could test everything from form layout, to images and text, to button size and color. Optimize gives organizations the options of A/B tests, redirect tests, and multivariate tests. The more you know about what actually leads to conversions, the better equipped you are to create forms that your visitors will respond to. 

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Google Optimize Donation Form Experiment

Form and Function

Google Optimize allows you to build multiple versions of a single form using their visual editor and direct supporters to these options allowing you to see if something as simple as the text on a donate button can make a difference.

The Peanut Butter to your Jelly

If you are struggling with an unmanageable to do list, we might just be your new BFF.  Firefly offers a variety of support models and we’ll even customize one to meet your needs and budget.  Our support models cover all sorts of digital tasks, from the simple to the wow-you-just-broke-my-brain. We’ll help with things like webmaster duties, custom integration and API work, email template design, form development and performance metrics, just to name a few.  Does working with a trusted partner to get stuff done sound good to you?  Then you should probably grab a tissue, mop up those tears of joy, and get in touch.

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