Translating Design from Print to Screens
HSSV wanted to use their home page in a long scroll, innovative way. They had a story to tell and the homepage can be a powerful tool to promote engaging conversion pathways for different audiences. Wireframes (the blueprints of the digital design world) were created to determine the placement of content blocks, hero images and form fields to visualize the layout and usability on a wide variety of screen sizes. They provided us with an initial campaign branding guide to follow and our designer translated the look and feel into a gorgeous design for the web.